José Hendo’s first solo showcase at London Fashion Week brought ethical fashion in the spotlight on September 13th 2014 at the Grand Connaught Rooms London.
Sponsored by Universal/Onita Boone, Salabed, Hendo International, TianDe, vegan Shoe Company Bourgeois Boheme, M-Press Printers and Aquapax the panel brought together sustainable companies and influencers that the label has collaborated and worked with before finally culminating in the catwalk.
Forming the panel were Tamsin Lejeune CEO of the Ethical Fashion Forum, Sandy Lunn business manager from the Sue Ryder charity, journalist and activist Winnie Sseruma who founded the BAGCI charity, author Jacqueline Shaw founder of Africa Fashion Guide, Edyta Wojcik, at health and wellness company TianDe and ethical designer José Hendo
Stressing the power each agent has from manufacturers, producers, supply chain to end-consumer in aspects of ethical and sustainable approaches has. The host of the night Theo Ombala TV fashion expert (UK STYLE /UK GMTV/Lorraine Kelly) pointed out that this was simply a taster to a much-needed deeper discussion to be continued. José Hendo’s much anticipated “Spontaneous S/S R3” collection encompassed mens- and womenswear and is created from fabrics such as silks, silk chiffon, linen and bark-cloth. The designer is known as an expert on bark-cloth and has begun her R3 campaign in February, a movement aimed at businesses across all industries but focusing on and inclusive of the end consumers.
Amongst the guest were celebrity America singer Onita Boone who treated her audience to her latest album in form of goody bags, princess trust celebrity ambassador and stylist Lewis Duncan Weedon., singer presenter Eve-Yasmin.
Picture Credits:Chk0rev Photography